I'M Pooja Darda
A
Professor Pooja is an expert in marketing and media, product and brand management, advertising and integrated marketing communication.
About Me
About myself
Prof.Pooja Darda is Marketing and Branding faculty working with MIT World Peace University with 11 yrs of Academic and Industry experience in Sales and Marketing. She has worked with ICICI bank, HDFC Bank, Citi Financial and Piramyd Retail. She has been Brand consultant, Career counsellor and Life coach from 2011. She has done her graduation in Bachelors of Cosmetic Technology, Post-graduation in Master of Business Administration in Marketing and currently pursuing PhD in Artificial Intelligence.
Professor Pooja is an expert in marketing and media, product and brand management, advertising and integrated marketing communication.
As a Career Counselor, she believes that each individual needs to make a solid individual brand which causes them to stand separated from the group and accomplish their own objective. Pooja's enthusiasm is the constructive change she can bring to individuals' lives.
She has consulted many companies in the areas of marketing strategy, branding and promotion planning.
Working as a brand consultant has brought her the opportunity to do what she really likes – creating and growing brands, with a focal point on brand positioning and naming. Her strength is sharp and rigorous thinking, blending strategic and creative insights to assist new brands to get established or re-focus existing manufacturers.
She has deep know-how of social and cultural environments and innate expertise of human behavior. Her skills encompass brand strategy & structure, positioning, brand platform, cross-to-market strategy, communications approach, character & voice development, product advertising, studies & insights, digital strategy, content material advertising and marketing, and brand storytelling.
My Research
In a professional context it often happens that private clients corder a publication to be made.
Publication's
Research Paper Publication
Darda,Pooja. (2019). Information Technology and its Role in India‟s Economic Development. International Journal Of Science And Research, Volume 8(Issue 9,ISSN: 2319-7064).
Darda, Pooja. (2019). A Review on Marketing Scenario of Agriculture Sector in India. International Journal Of Creative Research Thoughts (IJCRT), Volume 5(Issue 3 September 2017 | ISSN: 2320-2882).
Darda, Pooja. (2019). A Review on Marketing Scenario of Agriculture Sector in India. International Journal Of Creative Research Thoughts (IJCRT), Volume 5(Issue 3 September 2017 | ISSN: 2320-2882).
Darda, Pooja. (2019). A Review on Marketing Scenario of Agriculture Sector in India. International Journal Of Creative Research Thoughts (IJCRT), Volume 5(Issue 3 September 2017 | ISSN: 2320-2882).
Darda, Pooja. (2019). Ayurvedic products a new phase in FMCG markets. International Journal Of Scientific Development And Research, Volume 4(Issue 12,ISSN: 2455-2631.
Darda, P. (2020). How Telemedicine is Changing Future of Indian Healthcare.. Jetir.org. Retrieved 16 April 2020, from http://www.jetir.org/view?paper=JETIR1907G49.
Darda, P. (2020). Effect of Online Marketing on Black Friday Sales in India. Jetir.org. Retrieved 16 April 2020, from http://www.jetir.org/view?paper=JETIR1908264.
Darda, P. (2020). Consumer BehaviourTowards Organic & Herbal Products: Cosmetic Industry. Jetir.org. Retrieved 16 April 2020, from http://www.jetir.org/view?paper=JETIR1908275.
Darda, P. (2020). MARKETING STRATEGIES OF MCDONALD’S IN INDIA AND IN OTHER COUNTRIES.. Jetir.org. Retrieved 16 April 2020, from http://www.jetir.org/view?paper=JETIR1908277.
Darda, P. (2020). IMC Tools- Advertising in Healthcare Industry. Jetir.org. Retrieved 16 April 2020, from http://www.jetir.org/view?paper=JETIR1908312.
Darda, P. (2020). Impact of fake news on consumer behavior and brand image. Jetir.org. Retrieved 16 April 2020, from http://www.jetir.org/view?paper=JETIR1908321.
Darda, P. (2020). Impact of fake news on consumer behavior and brand image. Jetir.org. Retrieved 16 April 2020, from http://www.jetir.org/view?paper=JETIR1908321.
Darda, P. (2020). Evolution of Digital Marketing and Power of Predictive Analytics. Jetir.org. Retrieved 16 April 2020, from http://www.jetir.org/view?paper=JETIR1908331.
Darda, P. (2020). Direct marketing and Company initiatives. Jetir.org. Retrieved 16 April 2020, from http://www.jetir.org/view?paper=JETIR1908333.
Darda, P. (2020). Marketing Of Consumer Electronics. Jetir.org. Retrieved 16 April 2020, from http://www.jetir.org/view?paper=JETIR1908372.
Darda, P. (2020). INDIA’S SHIFT TOWARDS RENEWABLE ENERGY (ELECTRIC VEHICLES). Jetir.org. Retrieved 16 April 2020, from http://www.jetir.org/view.php?paper=JETIR1908474.
Darda, P. (2020). Industry analysis research paper on evolution of banking industry in india| International Journal of Innovative Science and Research Technology. Ijisrt.com. Retrieved 16 April 2020, from https://ijisrt.com/industry-analysis-research-paper-on-evolution-of-banking-industry-in-india.
Case Study
Case Publication
https://www.thecase?centre.org/?main=?1/products?/view?id=?158535
Conferences
Presented paper titled Communication through Digital Voice Assistants: The Next Big Revolution in Marketing in 4th International Conference on marketing challenges in Emerging Markets (MCEM) of IMT-Hyderabad, 2020.
Presented case study titled "Alexa: The Wave of Most Disruptive Technology“ in National Conference " Role of Technology in Business Sustainability and Market Transformation for publication. National Conference-2019 of Lexicon management Institute of Leadership & Excellence.
Presented paper titled A Review on Voice Assistant Adoption in Banking and Insurance Sector in IIMI-NASMEI Summer Marketing-IS Conference" Smart Marketing in the Digital Age 2019,in IIM Indore.
Presented paper titled Human-to-Machine (H2M) Communication through Digital Voice Assistants: The Next Big Thing in Marketing inTAPMI International Marketing conference 2019 in TAPMI, Manipal.
My Achievement
Testimonial for me
People Said
Pooja has tremendous energy and possesses super capability to get people to connect and engage with and recognize very complex. She is efficient and conveys with her
Bimbsar Singh, Associate Director-PWA, Edelweiss Financial Services
Prof.Pooja Darda is a unique and rare blend of intellect, wisdom, diligence and patience. She brings with her a ocean of experience and practical academic knowledge decoupled with
Anil Kumar Sharma, IDSE, Joint Director, HQ Chief Engineer (Army) Shillong
I reach out to Prof.Pooja whenever I have a big decision or a big career move to make. She helped me clarify my objectives and communicate my strengths in ways that I had not
Niti Goyal, Client Engagement Manager, Velocita Brand Consultants
Pooja is blessed with clarity of thought and a sharp focus on the brand's near and long term objectives. Great marketing strategy thinking, diligence and high attention to detail ensures
Kiran Gali, FounderNumbermall
Prof.Pooja's support is invaluable to me. With her kind support, I came to the realization that a career change was indeed necessary for me and for my wellbeing. She helped me to
Risabh Rathore, Account Executive, Interface IncGet in Touch
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